Official measuring of P.E.I.’s successful 2016 bid for the world’s longest lobster role. The island later lost the title to New Brunswick, but plans on regaining it this September at the P.E.I. International Shellfish Festival.

The Prince Edward Island Fishermen’s Association (PEIFA) is setting out to break the record for the world’s longest lobster roll during the 2017 P.E.I. International Shellfish Festival. The attempt will take place Sept. 17 at 1 p.m. in the main festival tent.

The current record of 180.2 feet is held by the Lobster Festival in Shediac, New Brunswick.

P.E.I.’s new attempt will be baked by Chef Kurtis Ellis of Simple Pleasures Intimate Catering. Kurtis owns P.E.I.’s only private dining restaurant and also specializes in offsite catering.

Kurtis worked with PEIFA on numerous large events. This time, he and volunteer members of PEIFA will be working during the night to ensure P.E.I. takes back the coveted title.

In 2016, PEIFA held the world’s record with a 120-foot lobster roll, consisting of 120 pounds of lobster meat, 29 pounds of dough,19 litres of mayonnaise,15 pounds of celery, 15 pounds of peppers and a pound of onions. The entire 120 feet of lobster roll was consumed after completion and fed approximately 400 people. Celebrity Chef Lynn Crawford will once again be on hand to emcee this record breaking attempt.