High Liner Foods Incorporated, a leader in North American value-added frozen seafood, started the new year by launching a new portfolio of fully cooked white fish offerings on Jan. 8 within its Foodservice division.
Panko Breaded Pollock Squares, Panko Breaded Sandwich Portions, Panko Breaded Pollock Strips and Garlic and Herb Lightly Coated Pollock Strips are now on the seafood giant’s menu for consumers. All products are MSC Certified™, wild-caught and high in protein.
“As the number one value-added seafood manufacturer in Foodservice in the United States, High Liner’s lineup of four new products is an excellent solution for convenience stores and quick service restaurants. They are unlike any seafood products currently available, are easy to prep, save time, labour and are delicious. They are designed to provide an effortless back-of-house experience, dependable quality, consistent, odourless and easy heating at a competitive price point,” said the company in a media release.
The company said its fully cooked offerings “are launching at a prime time, as consumers seek new options in this channel.”
High Liner said based on a 2024 online survey targeting convenience store and seafood consumers conducted by Elevator Research, 51 per cent of consumers would go out of their way to try new seafood options if available; 58 per cent of consumers would consider ordering menu items such as shrimp, white fish, or salmon in this channel and 75 per cent of consumers believe that seafood would be something different for this channel.
“High Liner Foods has over a century of expertise in seafood excellence and innovation is at the forefront of everything we do,” said Anthony Rasetta, Chief Commercial Officer for High Liner Foods in a media release.
“Our new line of responsibly sourced, fully cooked products opens up the opportunity for operators and distributors to offer consumers more of what they are looking for on their menus — new, elevated and high in protein offerings that are quick, easy and done perfectly every time.”
High Liner’s new lineup of fully cooked seafood is available in North America through High Liner Foodservice. High Liner Foods’ retail branded products are sold throughout the United States and Canada under the High Liner, Sea Cuisine, Mrs. Paul’s, Van de Kamp’s, Fisher Boy, C. Wirthy, Mirabel, and Catch of the Day labels, and are available in most grocery and club stores.
The company also sells branded products to restaurants and institutions under the High Liner, Mirabel, Icelandic Seafood and FPI labels and is a major supplier of private label value-added seafood products to North American food retailers and foodservice distributors.
High Liner Foods Incorporated is a leading North American processor and marketer of value-added frozen seafood and is a publicly traded Canadian company, trading under the symbol HLF on the Toronto Stock Exchange.
