Larry’s Catch, a Canadian online direct to customer seafood distribution company that was started in the fall of 2024, has a new partner.
Founded by Glen Creaser, Javier Mejorada and James Quinn, Larry’s Catch started out with the trio supplying wild caught, sustainably sourced seafood to the Greater Toronto Area.
“We had 15 deep freezers in our home and we were actually delivering boxes around GTA ourselves and then in the spring (2025), we expanded to Ontario-wide deliveries, and then in the summer expanded to Canada-wide deliveries,” said Creaser.
Along the way, they made a pitch for investors on CBC’s Dragons’ Den, reeling in Canadian business mogul Michelle Romenow for a $150,000-investment in return for a 20 per cent share of the business.
Larry’s Catch actually had three dragons interested in investing in their business.
“We went with Michelle Romenow because she has vast experience, the skill set and the track record to show for her ability to grow and expand companies just like ours. For example, she worked with a company called truLOCAL which does all local meats similar to our business. It’s based in Canada and is one of her best deals she ever did in her time on Dragons’ Den. We’re moving forward with her and do something similar,” said Creaser.
“Dragons’ Den was a pretty cool experience. It was a definitely a big step for our business. It’s been a couple of exciting months here. We’ve had our best months yet and the Dragons’ Den episode airing has really helped us reach even more Canadians, people across the country,” said Creaser.
In 2026, Larry’s Catch plans to open warehouses in Nova Scotia and British Columbia, enabling them to get their seafood out to people across the country faster than ever and cheaper than ever as well for the customer, said Creaser.
“This year our biggest plans are the warehouses. For rural areas the cost can be quite high for the customer. We want to bring those prices down for more rural folks. Right now, we can reach 80 per cent of the population of Canada. We want to get that to 100 per cent. That’s one of the reasons we’re opening up these new warehouses,” said Creaser.
“That’s the plan moving forward. Over the last year we had 10,000 orders so that’s very exciting. It’s been exciting all around and the Dragons’ Den episode really just helped amplify our story and get our message out there to support Canadian fisheries,” said Creaser.
Larry’s Catch sources wild caught, sustainably sourced seafood from family-run fisheries in seven provinces and territories. The seafood is flash frozen as soon as possible to maintain quality.
Creaser said Larry’s Catch has been adding to their product line with a few additions from Newfoundland and Nova Scotia, including snow crab.
Halibut, Atlantic scallops, black cod from B.C., Atlantic haddock, sockeye salmon, cooked lobster meat, wild pickerel, bacon wrapped scallops, cod fish cakes, breaded haddock, chowder mix, jumbo shrimp, smoked sockeye salmon, turbot, Albacore tuna and cold smoked haddock are among the seafood offerings available to order online through Larry’s Catch.
Larry’s Catch is considering expanding into the U.S. in 2027, said Creaser.
“There’s a lot of Canadians in the U.S. looking for seafood from home,” he said. “Canadian seafood has a fantastic reputation from around the world. We’ve had a lot of requests for our products from Americans because of the standard we hold in Canada, so that’s another market we are looking at.”
